Insurance The Brightway
Hear the leading voices from the industry that powers you! "Insurance, The Brightway" gives you the inside track on insurance topics shaping the way you do business each and every day. Tune in for new shows each week as Rick Fox and his industry pros across the nation help show you how to do Insurance, The Brightway! ITB is a product of Brightway Insurance, leading the way in insurance agency distribution coast to coast.
Insurance The Brightway
This Is A Relationship Business
In this episode of ITB, Rick emphasizes the importance of building and maintaining relationships in the insurance business. He acknowledges the rise of technology and direct competitors but emphasizes that insurance is not a transactional business. Rick highlights the need to meet customers where they want to be met and to provide a sense of trust and personalization. He discusses the use of automation and technology to enhance the customer experience while still maintaining a human touch. Rick also emphasizes the importance of showing care and building deep relationships with customers to differentiate from direct competitors.
